Senior Web Manager
Better web,
built to convert.
I plan, build and optimise websites end to end — from strategy and UX to performance and conversion. With 15+ years in the web hosting industry, I lead teams and group-level web projects, combining UI/UX, SEO, analytics and AI to create faster websites, clearer journeys and better customer experiences.
strategy brain, builder hands
hi!
● 15+ Years of Experience
UI · UX · AI
What I do
The whole web lifecycle, under one roof.
one colour per discipline →
01 · Strategy
Strategy & roadmapping
Website roadmaps, information architecture, functional specs and clear scope — so stakeholders are aligned before a single pixel moves.
Roadmaps · IA · Functional specs · Content strategy
02 · UI/UX
UX/UI & prototyping
Figma design systems, interactive wireframes and responsive component libraries that hand off cleanly to build.
Figma · Design systems · Wireframes
03 · Build
Elementor builds
Scalable WordPress + Elementor architecture: global tokens, reusable templates and clean containers.
WordPress · Elementor Pro
04 · Performance
Speed & Core Web Vitals
Core Web Vitals and PageSpeed tuning — caching, delayed scripts, unused CSS removed, LCP-first loading.
WP Rocket · LCP · INP · CLS
05 · Analytics
Tracking & insight
GA4 events and funnels, Meta Pixel with CAPI, and heatmaps that show exactly where journeys break.
GA4 · Meta CAPI · Clarity · Hotjar
06 · Leadership
Project leadership & delivery
Agile delivery across designers, developers, content and marketing — sprint planning, RACI, milestones and risk management, shipped on time and in scope.
Scrum · Kanban · RACI · Sprint planning
Selected work
Case studies
How I turn web projects into measurable outcomes — from the first roadmap to the last millisecond.
Funnel
funnel diagram — swap in Figma export
Campaign · Funnel
Event landing page → registration funnel
A campaign landing page built in Elementor around one conversion path, with GA4 funnel events from first visit to registration and heatmap reviews to remove drop-off points before launch week.
Elementor · GA4 funnels · Clarity heatmaps · Meta CAPI
Result
Hub
sitemap hub — swap in Figma export
Strategy · UX
Multi-page services site, from IA to launch
Information architecture, Figma wireframes and a reusable Elementor template system for a multi-page services site — planned in sprints, built once, extended page by page.
IA · Figma · Elementor templates · Agile delivery
Result
Flow
before/after flow — swap in Figma export
Performance
Performance rescue: PageSpeed & Core Web Vitals
An audit-led speed programme: WP Rocket with delayed JS and unused-CSS removal, preloaded LCP image, self-hosted fonts and leaner templates to lift mobile PageSpeed and Core Web Vitals.
WP Rocket · PageSpeed Insights · LCP · INP · CLS
Result
Impact
Numbers I'm accountable for.
verified numbers only — replace XX before launch
>60
Mobile PageSpeed score
+2%
Conversion-rate lift
100+
Projects Completed
900+
Pages launched
got a project in mind?
Let's build a better web.
Planning a launch, a redesign or a conversion push? I can help shape the strategy, run the project and ship a fast, high-converting site.